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I’m not sure why Dunkin Donuts is so proud of their products or why they claim to be “blue collar”.

I come from a blue collar town where Dunkin could not get a foot-hold, why? Their coffee sucked and their donuts tasted like crap. The local chain blew them out of the water at every turn. So, when I hear Dunkin = Blue Collar, algebra tells me what they are actually saying is Blue Collar = Crap (and probably chuckling about it every time they say it). My home town deserved (and preferred) better than Dunkin, I think everyone else does too. A $100 million ad campaign certainly says to me they aren’t quite blue collar. And I still think their donuts suck.

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